Youtube Originals to launch in India, Amazon Prime Video and Netflix to challenge
New Delhi (Tech Desk): The biggest online video streaming platform in the world, Youtube, will launch the Youtube Originals in India to challenge an app-based entertainment platform like Amazon Prime Video and Netflix. It can be launched in India within a month. According to media reports, Google’s launch of this app based video streaming platform is a. R. Rahman’s first web content will be the beginning of ‘ARRived’ in India. This will be a music reality talent show, which will be hosted by the Academy Award-winning artist.
An ad-supportive introductory offer is being offered with this app based platform. This video streaming platform is known as Youtube Premium in countries other than India. In other 21 countries of the world, users can subscribe to $ 12 (US), which is about 860 rupees. However, there is currently no information available about its price in India. The show is currently running with the Global 60 titles on Youtube Originals. Over 50 shows can now be added to this platform by next year.
Talking to the media, YouTube India’s head of entertainment, Satya Raghavan said, “The consumption of video has increased due to cheap data plans these days. At present, every user in India is using at least 8GB of data per month. Because of this, there is a considerable increase in online video consumption. According to the industry report, 75 percent of mobile traffic consumes video. By making our platform user-friendly, we are getting more and more engagement with the audience as well as the brand. Our goal is to boost the ecosystem and move forward. “